Social media tools have created a two-way conversation between customers and marketers that businesses of all sizes can use to reach their target audiences. Learn how with only a few hours per week and little to no financial investment, you can become an active, collaborative social media contributor, and drive results in line with your business objectives.
As you gain hands-on experience through real-world situations and case studies, you will explore social media terminology and develop executable social media tactics you can implement now into your marketing strategy.
Strong computer and file management skills. You must be comfortable working in a Windows environment. Previous work with or a strong interest in social media is highly recommended. Although you do not need special software, you must have access to an up-to-date computer for occasional out-of-class work including access to the Internet, use of CD-ROMs, practice files, assignments, etc.
Register for the entire program at once (all courses in the same semester) and save on the cost of individual courses. Please see the following pages for course descriptions and regular costs of each course in this program.
Earning Your Extension Certificate
Complete the five required courses (90 hours) with a minimum of 75% attendance, successful completion of all classroom assignments and exercises, and a minimum grade of 65% on a final project.
Successful completion of the Social Media for Business Extension Certificate may lead to an entry-level communications position with social media marketing responsibilities.
Block Code Registration
Register for the entire program at once and save!
Note: Web registration is not available for Block Codes. Course manuals cost extra. Please note that you are registering in five separate courses. Please see Withdrawal Policy.
|Block Code||This course is not offered this semester.|
Introduction to Social Media for Business
Learn to leverage the power of digital word-of-mouth networks. In this foundational course for the Social Media for Business program, analyze the role that common social media platforms play for business transactions and explore the power of social media tools to build meaningful relationships with your customers.
|Subject code: XCSP 10017||This course is not offered this semester.|
Social Media Strategy
Explore sound strategy principles while also breaking new ground with deep target marketing profiling and engagement theory. Short and long term objectives, all of which flow into the overall marketing and branding mix, will be developed using real-world examples and student participation.
|Subject code: XCSP 10018||This course is not offered this semester.|
Branding and Online Communities
Explore how online communities deepen customer trust and loyalty, increase employee engagement, manage brand reputation and stimulate word of mouth marketing. Acquire a set of advanced digital marketing skills to build an authentic and powerful online community.
|Subject code: XCSP 10019||This course is not offered this semester.|
Social Media Analytics and Optimization
Gain functional knowledge and practical experience with a variety of digital measurement tools. Learn to measure the awareness, attention, reach and influence of your brand using social media. Discuss effective goal-setting and learn to build sustainable marketing campaigns on the web.
|Subject code: XCSP 10020||15 Hours. Fee: $399|
|CRN 30734||5 classes||Mar. 26-Apr. 9||6-9 p.m.||Tue., Thu.|
Social Media Final Project
The pinnacle of the Social Media for Business Certificate, this course applies knowledge gained in all previous courses to address a marketing challenge in a real-world organization. Explore potential social media channels and make recommendations for best practices. Generate a functional strategy and implementation plan.
Prerequisite: All previous courses in the Social Media for Business Extension Certificate program.
|Subject code: XCSP 10021||30 Hours. Fee: $599|
|CRN 30736||10 classes||Apr. 16-May 16||6-9 p.m.||Tue., Thu.|
Note: These workshops are not part of the certificate program (above).
Twitter for Business
As with the fax machine and e-mail before it, Twitter is changing the way consumers and businesses communicate. In this workshop, explore how powerful 140 characters can be in the growth and branding of your business. Examine Twitter’s place in customer service, lead generation and relationship building, and learn the basics to get started.
|Subject code: XCSP 10016||3 Hours. Fee: $149+GST|
|CRN 50373||1 class||May 15||6-9 p.m.||Wed.|
Facebook for Business
Harness the power of Facebook for your business! With over 500 million users globally, Facebook is a powerful marketing tool, allowing you to connect with your ideal customers and ultimately increase market share. Explore creative ways to use Facebook to market your business and develop a long-term engagement strategy.
|Subject code: XCSP 10013||3 Hours. Fee: $149+GST|
|CRN 30702||1 class||Apr. 10||6-9 p.m.||Wed.|
|CRN 50597||1 class||Jun. 19||6-9 p.m.||Wed.|
Blogging for Business
A well-organized and engaging business blog is one of the most powerful online tools available for marketing your business. In this workshop, explore compelling and engaging content strategy aimed at business development. Learn to integrate the most effective search engine optimization methods and examine best industry practices.
|Subject code: XCSP 10014||5 Hours. Fee: $249+GST|
|CRN 30951||1 class||Mar. 23||9 a.m.-3 p.m.||Sat.|
|CRN 50598||1 class||Jun. 15||9 a.m.-3 p.m.||Sat.|
LinkedIn for Business
LinkedIn is one of the fastest growing and most powerful of all social media platforms for business purposes. In this workshop, walk through a complete profile, examine additional applications and features for your profile, explore personal branding and cross-platform connectivity, participate with a relevant group and learn to manage your inbox.
|Subject code: XCSP 10015||3 Hours. Fee: $149+GST|
|CRN 50599||1 class||Jun. 5||6-9 p.m.||Wed.|