Community Investment Professional Extension Certificate NEW!
Community investment (CI) professionals help Canadian businesses have a positive social and environmental impact on society. They align a company's business goals with the needs, opportunities and aspirations of the communities in which it operates. A strong CI strategy will build and promote the company's brand, inspire employees and enhance the community.
This program is designed to prepare students to become informed CI practitioners who will be able to establish and manage CI strategies to complement business and community objectives and needs. This program introduces both industry standards and innovative approaches to CI.
The primary audience for this program is professionals working for large and medium-sized businesses who have responsibilities for enacting their company's philanthropy, corporate citizenship, community engagement or social responsibility activities. Others who may benefit from the program include nonprofit executives, grant-makers, fundraising professionals, and professionals working in employee engagement, marketing or sponsorship.
Read an article about the program.
Why should you choose Community Investment? Check out this blog post by one of our instructors, Jocelyne Daw.
- Prepare for a career that connects leadership, funding and resources to address social issues, environmental sustainability and cultural vitality
- Learn to facilitate community prosperity through creative and strategic program design, evaluation and implementation
- Expand your understanding of the community, and be prepared to make a greater impact with your corporate giving, employee engagement, and the pursuit of shared value
- Fill knowledge gaps in your community job or volunteer responsibilities
- Complete the 4 required courses plus 1 optional course (75 hours)
- Can be completed within 1 year up to a maximum of 3 years
- The required courses within this certificate are designed to be taken in the order listed (starting with The Meaning and Purpose of Community Investment and finishing with Implementing a Community Investment Strategy)
We recommend students complete the required courses in the following order:
The Meaning and Purpose of Community Investment
Be introduced to the tools and processes to manage successful and effective community investment programs. Gain a broad overview of how community investment fits with related functions such as corporate social responsibility, sustainability and shared value.
|Subject code: XNPC 20103||15 Hours. Fee: $399||Next offered: Fall 2017 |
The Community Sector Landscape: Building Effective Partnerships
Explore the diverse landscape of Canada’s nonprofit and charitable organizations serving a range of issues important to Canadian society. Understand the potential for corporations and businesses to engage and invest in nonprofits in ways that are meaningful and reflective of best practice in corporate social responsibility and community investment.
|Subject code: XNPC 20102||15 Hours. Fee: $399|
|CRN 30970||Online||March 20-April 24|
Designing a Community Investment Strategy
Learn how to evaluate business models and identify stages of community investment that explore design thinking, shared value and collaborative efforts. Identify strategies to address complex social issues and develop a framework for a CI program that will meet the objectives of multiple stakeholders.
Textbook (required): Mirvis, P. H., Googins, B. K., & Rochlin, S. A. (2007). Beyond Good Company: Next Generation Corporate Citizenship. Palgrave Macmillan. ISBN-13: 978-1403984838. Available at the BookStore.
|Subject code: XNPC 20100||15 Hours. Fee: $399|
|CRN 50577||Online||April 21-May 26|
Implementing a Community Investment Strategy
Gain a comprehensive overview of the theories and management tools necessary to implement community investment strategies in your organization. Develop the knowledge and management skills for dealing with complex organizational structures, varying stakeholder needs and changing landscapes. Enhance your personal CI insight, develop organizational strategies for implementing CI strategy, evaluate relevant tools, and manage for national and global contexts.
|Subject code: XNPC 20101||15 Hours. Fee: $399|
|CRN 50579||Online||May 23-June 27|
Choose one of the following courses:
Social Innovation and Changemaking
Are you involved, or interested in becoming involved, in social change initiatives in the public , private or community sectors? Gain the foundational knowledge and begin to build a toolkit for mindful action that will be built upon through the remaining courses in this certificate program. you will be exposed to a brief history of social innovation and the seminal definitions, actively explore current issues and tensions locally and globally , and learn about the principles, mindsets, tools and practices required to affect meaningful change.
|Subject code: XNPC 20200||15 Hours. Fee: $389||Next offered: Fall 2017 |
Marketing and Strategic Communications
Be introduced to contemporary marketing and strategic communication fundamentals. Examine key principles and concepts, and understand emerging tools and trends. Investigate the evolving role of today’s marketing professional. Topics include marketing strategy, branding, customer experience, digital and social media, content marketing, and Integrated Marketing Communications (IMC).
|Subject code: XMKT 20006||15 Hours. Fee: $409|
|CRN 30449 ||5 classes||March 13-27||6-9 p.m.||Mon., Wed.|
Mobilizing for Systems Change
How do we challenge and change the systems that perpetuate social problems? Learn to use a systems thinking and systems leadership approach to address complex, entrenched challenges. You will be exposed to frameworks that aim to transform the conditions that led to the problems, and approaches that enhance resilience in these shifting systems. Through case studies and relevant examples, you will explore processes and practices , such as collective impact, stakeholder/ecosystem mapping, partnership brokering, and more. you will also be exposed to facilitation practices to enhance your ability to effectively engage diverse stakeholders in social change initiatives.
|Subject code: XNPC 20201||15 Hours. Fee: $389||Next Offered: Fall 2017 |
Negotiating with Integrity
Begin to examine the concepts of negotiating with integrity and consider their application in the business community. Identify key skills and processes which assist in effective negotiations and consider key elements in preparing to negotiate. Be introduced to the four-stage model of negotiation: interests, options, agreements and alternatives.
Prerequisite: Introduction to Conflict Resolution
Note: This course is also a required course in the Managing Conflict in Today's Workplace Certificate of Completion
|Subject code: XCFR 20004||15 Hours. Fee: $375|
|CRN 50391||Online||May 1-29|
Effective Facilitation Skills for Managers and Leaders
In today’s organizations, effective facilitation skills are essential. Explore techniques and strategies to manage meetings and work sessions that are productive and reach desired outcomes. Gain insight into the role of the facilitator to identify objectives, manage participation and conflict, build trust and rapport, and develop action plans.
|Subject code: XMGD 10046||15 Hours. Fee: $420|
|CRN 30223 ||2 classes||April 3-4||8:30 a.m.-5 p.m.||Mon., Tue.|
Introduction to Voluntarism in the Nonprofit Sector
Volunteers donate over one billion hours to charities each year, a value of over $14 billion to Canada’s economy. It is imperative for nonprofit organizations to manage this valuable resource effectively. Find out how to plan an effective volunteer program, motivate volunteers, provide meaningful volunteer job development, and recruit, select and train volunteers.
|Subject code: XNPC 20011||15 Hours. Fee: $329|
|CRN 30120||Online||April 5-May 10|
Fund Development and Corporate Philanthropy
Look at fundraising from both a nonprofit and a private sector perspective. From the nonprofit perspective, discuss how to raise funds. On the corporate side, discuss how to create funding programs.
|Subject code: XNPC 20015||15 Hours. Fee: $329|| |
|CRN 30364||Online||March 15-April 12|
Strategic Sustainability and the Energy Industry
This course will deliver a high-level overview of sustainability and its three fundamentals pillars: Environment, Society, and Economics. We will consider sustainability from a systems perspective; particular foci of the course will include stakeholder relations and the energy industry within a strategic sustainability context. Beginning with seminal definitions of Sustainable Development, we will examine how views and approaches have progressed, what tensions exist and how these approaches and tensions affect human life and the planet. Finally, we will consider what an energy futures transition might look like with consideration of balancing risks and rewards.
|Subject code: XNPC 10002||15 Hours. Fee: $329||Next offered: Fall 2017|
Measuring Social Impact
How do we know if our change efforts are having a meaningful impact? This is a critical question for social entrepreneurs, nonprofit professionals, policy makers, impact investors and the philanthropists alike. Using local and global examples, you will explore the evolving landscape of impact assessment and examine the applicability of current measurement frameworks to specific contexts and social change initiatives.
|Subject code: XNPC 20202||15 hours. Fee: $389|
|CRN 50575||Blended: online & |
|April 24-May 13 |
April 29-May 13
8:30 a.m.-12 p.m.
Social Innovation Lab
Apply your newly acquired knowledge to a personally relevant social change initiative in this hands on capstone course. You will be supported with supplementary educational content and coaching relevant to your particular initiative, and a team of advisers will provide support and feedback to enhance the depth of impact.
|Subject code: XNPC 20203||15 hours. Fee: $389|
|CRN 50576||Blended: online & |
|June 5-24 |
8:30 a.m.-12 p.m.
Jocelyne Daw is a recognized pioneer and leading expert in the evolution of authentic business and community partnerships, community investment and social purpose branding. She is an internationally published author of Cause Marketing: Partner for Purpose, Passion and Profits and Social Purpose Branding and is a sought after speaker and teacher on these topics. She led the development of the new Mount Royal University Community Investment Certificate Program and teaches the first course, the Purpose and Meaning of Community Investment.
Jocelyne is the Founder and CEO of JS Daw & Associates, a bold boutique consultancy that helps organizations “do good better”. By designing breakthrough community strategies, initiatives and partnerships clients create shared value, build stand out brand identity and meaningful community relationships and accelerate positive social impact.
Jocelyne is one of a small number of globally certified partnership broker and trainers. She is a member of the Shared Value Initiative and was recently appointed to the global Shared Value Advisory Board. She serves on the board of the Trico Charitable Foundation and the Calgary Counselling Centre.
Pat Letizia BSc, Graduate Certificate, Environmental Education and Communications
Pat Letizia is the Executive Director of Alberta Ecotrust Foundation and a Changemaker in Residence at the Institute for Community Prosperity at Mount Royal University. She has a BSc. from the University of Calgary and is a passionate advocate for healthy ecosystems and vibrant, engaged communities.
With over 30 years of experience in the charitable sector, Pat works to create collaborative, cross-sectoral solution space that supports environmental projects, programs and organizations.
Pat is an ardent champion of the voluntary sector and has significant experience in local, provincial and national arenas of environmental philanthropy and non-profit program development. She is regularly invited to contribute her ideas and expertise in a range of advisory and leadership roles related to philanthropy, capacity building, and social change.
She works closely with foundations, corporations, institutions, and governments to share ideas and strategies for supporting the charitable sector.
For information about this program:
403.440.6636 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary, AB T3E 6K6
Customize this program for your organization through our Corporate Training department.