(3 credits) 2 hours lecture, 2 hours tutorial
In this course, students move beyond the basics in public relations writing to focusing on specific genres including employee communication, briefs, advertising copy, speeches and corporate profiles. As well students will learn to write/deliver persuasive speeches, develop usable web content, and will hone their newswriting and interviewing skills. Students also learn the basics of writing for publication.
Prerequisite: Communications 1849.