(3 credits) 2 hours lecture, 2 hours tutorial
Building on the introduction to public relations course, students learn the fundamentals of public relations program planning. The course begins with theory and case study analysis and discussion, and ends with teams formulating plans for communications activities. They research a problem or opportunity for a client, analyse target audiences and messages to be delivered, undertake budgeting and scheduling activities, and evaluate the results.
Prerequisite: Communications 1841.