COMM 3860 – Government Public Relations

(3 credits) 3 hours lecture

In this course students will explore the critical role strategic public relations plays as organizations seek to inform and influence government policy-making processes and outcomes. Students will monitor current issues facing organizations; examine the theory, practice and context of government relations; and understand what it takes to create and manage an effective government relations program.

Prerequisite: Communications 2849 and 3841.