COMM 3860 – Government Public Relations
(3 credits) 3 hours lecture
In this course students will explore the critical role strategic public relations plays as organizations seek to inform and influence government policy-making processes and outcomes as well as examining the public relations function within government. Students will monitor current issues facing organizations; examine the theory, practice and context of government relations; and understand what it takes to create and manage an effective government relations program.
Prerequisite: Communications 2849 and 3841.