COMM 4841 – Strategic Communication Planning

(3 credits) 2 hours lecture, 2 hours tutorial

This course is designed to build on material covered in COMM 3847 – Public Relations Management and on the experience in COMM 4891 – Work Experience I. Students will increase their understanding of strategic and operational planning concepts in the public relations context by offering consulting services to clients. Working in groups, students will review business plans, conduct a communications audit and write a comprehensive communication plan to assist their client organizations in achieving organizational goals.

Prerequisite: Communications 3847 and 4891 or consent of the department.

west gate mount royal