ENTR 3251 – Marketing Research for Small Business

(3 credits – TG) 3 hours lecture

This course is designed to provide the entrepreneurship students with a practical guide to the marketing research process. They will learn how they can utilize marketing research to assist them in effective marketing decision making, what types of research are the most cost- and time-effective for an entrepreneur, and how to apply the principles in researching their own small business.

Prerequisite: Entrepreneurship 2201, Marketing 2150 and Management 2262.