ENTR 4331 – Idea to Opportunity

(3 credits) 3 hours lecture

In this highly experiential course, students will gain an understanding of the role of innovation and creativity in the development of new venture ideas. They will learn and practice tools for generating venture ideas that can be developed into scalable, innovative opportunities within a new business, mature organization or nonprofit setting. Opportunities will be analyzed using a range of practical tools and methodologies.

Prerequisites: Entrepreneurship 2301 or 3301 or 3302 or 3370.

west gate mount royal