Team effort for MRU

The Marketing team and the Communications team integrate their expertise, efforts and experience to help Mount Royal University meet its institutional goals.

Marketing and Communications also collaborates with resources on and off campus to provide the best possible support to foster Mount Royal’s reputation and image as a premier Canadian undergraduate institution.

What the Marketing team does

The Marketing department develops and implements strategies to support the advancement of Mount Royal’s institutional priorities and to assist with increasing the institution's profile and reputation. This team of creative professionals provides service excellence by focusing on partnership, mutual goals and adapting to evolving needs, through:

Strategic planning
Creative development
Graphic design and production
Brand definition, implementation and management
Logo definition, implementation and management
Recruitment and retention marketing
Quantitative and qualitative market research
Advertising and word-of-mouth media planning and buying
Institutional event planning and management

The department also assigns dedicated Relationship Managers to faculties and major divisions to assist in defining and achieving their goals.

What the Communications team does

The Communications department is an integral resource within the campus community. Through professional, creative and strategic communications, this team helps Mount Royal fulfill its goals. The department collaborates in telling Mount Royal’s story to its audience by providing:

Strategic planning
Accurate and engaging writing
Editing and refinement
Media relations
Web communications / best practices
Crisis communications
Government relations (under the mandate of the VP, University Advancement)

The department is also responsible for enhancing internal communications through such vehicles as Mount Royal’s newsletter and website.

University Advancement

Marketing and Communications is a part of the Office of University Advancement — which also includes Archives, Alumni Relations, Giving to Mount Royal and Centennial celebrations.

If you have requests or questions please e-mail us at:
marketingandcommunications@mtroyal.ca