Think bigger.
Dream further.
Grow Beyond.
What is Grow Beyond?
Grow Beyond is more than a tagline — it’s a bold declaration of who we are and where we’re headed. It’s a reflection of MRU’s commitment to helping students expand their potential, push past expectations and step confidently into their futures.
But it’s not just about students. Grow Beyond is a mindset that extends to every part of our community. It’s about faculty shaping the next generation of leaders, researchers pushing the boundaries of knowledge and staff creating an environment where students can thrive. It’s about a university that never stands still — one that is always striving for more and redefining what’s possible.
Identity guidelines: How to use the brand
Our new brand reflects the energy, ambition and transformation that define the MRU experience. Explore our Grow Beyond brand guidelines to see how this vision comes to life across our messaging, visuals and storytelling.
View MRU Brand Guidelines
Institutional logos: An evolution
As we continue to grow and adapt to the needs of our students and community, our logo evolves too — modernizing while staying connected to our roots. The folding chevron shape symbolizes an open book or door, representing education, opportunity and the opening of minds — all core principles of Mount Royal University.
The wordmark honours our history with a typeface inspired by our first logo as a university, continuing our presence as a dynamic and distinguished leader in higher education.
MRU Brand Shared Drive
A one-stop shop for MRU logos, brand guidelines, templates and assets to ensure consistency in communications. All employees will automatically see the new ‘MRU Brand Shared Drive’ under the shared drives folder of their mtroyal Google Drive account where these can be accessed.
How to see shared drives
New Brand Assets folder on Google Drive
Guidelines, logos and templates
To access the guidelines and logo files, you will need to be logged in to your mtroyal account. All employees will see the ‘MRU Shared Brand Drive’ under the Shared Drives folder of their Google Drive account. Logos can be downloaded directly from the Google Drive for use.
Employees can also use the email signature template for updating their personal email signatures for their mtroyal account.
Questions?
For any questions about MRU’s brand, logo use or specific materials, please email brand@mtroyal.ca.