Program highlights
Honours stream
Co-operative education
Specialize in a minor — tailor your degree to fit your specific career goals.
Graduate with work experience ― complete your co-curricular professional portfolio and enrol in co-op to graduate with practical experience in your field of study.
Research opportunities — pursue impactful scholarly research to benefit our communities, backed by the reputation of the Bissett School of Business.
International opportunities — study abroad, attend a field school or work internationally to gain valuable worldwide experience.
JOIN THE MRU Marketing Students Society
Professional marketers navigate the dynamic world of brands, evolving stakeholder attitudes, media industry transformation, design trends, competitive innovation and global social trends. You could be a leader in setting the strategic creative direction of large corporations or helping start-ups build a brand identity from the ground up. Gain the knowledge, skills and ethical competencies to effectively blend insight, strategy and creativity to bring products, services and campaigns to the marketplace.
Career possibilities
- Brand manager
- Marketing analyst
- Content marketing lead
- Digital marketing specialist
- Creative director
- Sales manager
- Business development manager
- Product marketing manager
Admission requirements and costs
NOTE: All applicants apply to the General Management major and can declare another major in their second year of the program.
Curriculum and courses
Questions?
Information about program offerings, admission requirements and the application process can be answered by an admissions and recruitment specialist.
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Discover everything you need to know about becoming an MRU student.
Study at MRU
Learn about the additional supports and services we have available specifically for:
Indigenous students International students
MRU students pitch ideas to Calgary Folk Music Festival
Outside perspective hits the right notes with organizers.
Marketing alumna's career takes off
Co-op experience helped Anna Kennedy land job with WestJet.
How to succeed in the gig economy
More and more Canadians — MRU alumni included — are employed in piece work.
Bissett School of Business
Mount Royal is pleased to offer seven Bachelor of Business Administration degrees, including majors in General Management, Accounting, Finance, Human Resources, International Business, Marketing, Supply Chain Management, a Bachelor of Aviation Management and a diploma in Aviation.
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