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Bachelor of Communication — Public Relations (BCMM)
Why study public relations?
Build trust, shape reputation and lead strategic communication in a connected world.
Mount Royal University’s Bachelor of Communications — Public Relations, Alberta’s only accredited PR program, combines theory with hands-on learning. You’ll develop skills in crafting strategic messages, managing media relations and leading campaigns across platforms. Aligned with Canadian Public Relations Society (CPRS) standards, this degree prepares you for careers in corporate, nonprofit, government, agency and entertainment sectors, equipping you to tackle today’s communication challenges and build lasting relationships between organizations and their audiences.
Program highlights
- Alberta’s only accredited PR degree aligned with Canadian Public Relations Society (CPRS) standards
- Complete a work placement in your final year that applies your skill-based learning
- Develop in-demand skills in media relations, crisis communication, strategic planning and digital storytelling
- Gain global perspective through study abroad and international public relations coursework
- Graduate career-ready with a strong ethical foundation and a professional portfolio of strategic work
Career possibilities
What jobs can I get with a public relations degree?
With a strong foundation in communication strategy and media relations, you’ll be ready to make an impact across industries. MRU’s PR degree opens the door to rewarding, high-demand roles, such as:
Being a Mount Royal student has truly played a key role in my success, whether through conversations about public speaking, digital safety or polishing my PR skills.
— Breanna Correia
Current BCMM — Public Relations student
Photo courtesy Calgary Stampede — Edward Ross Photography.
Curriculum and courses
What courses will I take in a public relations degree?
Master the skills needed to research, write, plan and execute strategic communication.
Explore full curriculum and coursesYear 1
|Years 2-4
Curriculum snapshot – Year 1
Experiential learning
Public Relations students develop professional skills through supervised work experiences that connect theory to practice.
- Complete two work placements, including a full-time, four-month PR experience in your final year
- Gain industry connections and confidence through hands-on learning and professional work experiences
- Develop strong ethical conduct, preparing you for success in the dynamic PR industry
- Broaden your perspective through immersive study abroad and field school experiences
Admission requirements
When you apply to MRU, you’ll need to meet both general admission requirements and any additional criteria specific to your chosen program. Requirements can vary, so it’s important to review what’s needed for your area of interest.
Select your admission category:
High school
Post-secondary transfer
Mature student
Admission category: High school
High school applicants must submit five Grade 12 courses for admission. These five courses must include the required subjects for the program you’re applying to. These required subjects are part of Group A.
To complete your five courses, additional subjects may be used from Group A, B, or C.
More admissions info for high school applicantsWhat are the requirements for the Bachelor of Communication — Public Relations?
- English Language Arts 30-1 - 60%
- Social Studies 30-1 or Aboriginal Studies 30 - minimum grade 50%
Applying from another province or country?
If you're applying from outside Alberta, you'll need to know which of your courses match Alberta Grade 12 courses.
Check out our provincial equivalencies chart if you're from another Canadian province or the international credentials chart if you're applying from outside Canada.
If English is not your first language, you’ll need to meet two separate English requirements to be admitted to Mount Royal:
- You’ll need to successfully complete an English course if it’s part of your program’s admission requirements
- Show that you meet Mount Royal’s English Language Proficiency (ELP) requirements
Admission deadlines
Fall 2026 intake
Early admission
Oct. 1, 2025 - Feb. 1, 2026
Ongoing admission based on program space and availability
Feb. 2, 2026 - programs closed
What is early admission?
During the early admission period, all applications are treated as though they were received at the exact same time. This means all competitively qualified applicants will be accommodated. At MRU, we actually receive most of our applications and fill many of our programs from applications submitted during early admission. It is an ideal time to apply and helps expedite the process so you hear back earlier too.
Early admission deadlines
Fall Semester:
Early admission is open from Oct. 1 to Feb 1.
Winter Semester:
Early admission is open from Oct. 1 to Nov. 1.
Costs
We know your investment in post-secondary education is a big deal. Make sure you’re on the right financial track by reviewing the costs, scholarships and financial support available.
How much does the Bachelor of Communication — Public Relations cost?
The cost of your studies depends on a few things, like the program you choose and whether you’ll live at home or in Residence.
To get a better idea of what you might spend, try using our first-year student budget estimator. It gives a detailed breakdown of estimated costs.
You can also visit our tuition and costs page for full details on tuition and fees for a full year.
Does MRU offer scholarships or financial aid?
At Mount Royal, we want you to focus on your education, not worry about how to pay for it. There are many ways to help cover the cost of your studies.
Scholarships and bursaries
Mount Royal gives out over $5 million each year in scholarships and bursaries! These awards look at things like your grades, financial need and your involvement in school or the community.
Financial aid
There are financial aid options from the provincial and federal governments for both full-time and part-time students. These include student loans, grants and bursaries.
Other resources
You can also explore other ways to pay, like using RESPs (Registered Education Savings Plans) or CPP (Canada Pension Plan) benefits.
How do I apply for scholarships and bursaries?
To be eligible for scholarships and bursaries, you must apply for Early Admission from Oct. 1 to Feb. 1. You can apply for scholarships and bursaries from Nov. 1 to March 1.
Have questions?
Our info sessions are a great way to explore MRU programs, learn how to apply and connect with people who are here to help.
Book an info sessionConnect with the Admissions and Recruitment Office for more one-on-one support.
Contact us
Why MRU
At MRU, learning is about more than lectures and textbooks. It’s about evolving through experience. With small class sizes, supportive faculty and hands-on opportunities, students are encouraged to think critically, push boundaries and uncover what they’re capable of. MRU helps students build the skills, confidence and curiosity to shape meaningful futures in Calgary and beyond.
Discover why MRULearn about the additional supports and services we have available specifically for:
International students Indigenous studentsSchool of Communication Studies
Mount Royal is pleased to offer four Bachelor of Communication degrees, including majors in Broadcast Media Studies, Information Design, Journalism and Digital Media and Public Relations.
Virtual information sessions
Select a session that suits you. Choose from general information, specific by program, drop in Q&A, or attend an Indigenous or international student session.
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