BIOGRAPHY

Dr. Gini Weber is an Assistant Professor in the Bissett School of Business at Mount Royal University. Gini completed their PhD in Marketing at the University of Alberta and completed a Graduate Certificate in Higher Education (Learning & Teaching) at Deakin University. They are a Higher Academic Fellow (FHEA) and an award-winning educator with years of teaching experience across Canada and Australia, including such courses as Introduction to Marketing, Consumer Behaviour, and Integrated Marketing Communications. 

Gini has also worked on research and consulting projects related to consumers’ energy decision-making and environmental behaviours, as well as mentoring student groups for case competitions related to the United Nations Sustainable Development Goals (SDGs), and brings this experience into the classroom with a focus on sustainability in marketing. They are passionate about marketing education and experiential learning, and take special interest in topics such as digital marketing and consumer psychology.

PROFESSIONAL ACCOMPLISHMENTS

Certifications, Awards, and Credentials

Higher Education Academic Fellow (FHEA), UK Higher Education Standards Framework
The Medhi Taghian Award for Teaching Excellence, Deakin University
Carbon Literacy Certification, Carbon Literacy Trust

Teaching Experience

Introduction to Marketing
Integrated Marketing Communications
Consumer Behaviour
Quantitative Research Methods

Mentorship / Research Supervision

Gregersen (Graduated Feb. 2024)
PhD Thesis: Spillover and licensing in pro-environmental behaviours. 

Farshid Keshavarz (Graduated Oct. 2023)
PhD Thesis: Relational mobility and consumer activism behaviours. 

Partha Sarathi Datta (Graduated Oct. 2023)
PhD Thesis: Segmenting moral reasoning strategies using implicit theory of morality. 

RESEARCH AND SCHOLARLY WORK

Research Interests

• Consumer coping and wellbeing 
• Consumer sustainable behaviour and decision making
• Social media and word of mouth 

Research Funding and Grants 

2023-2024 - iMove Australia Cooperative Research Centre, “Fairly integrating Distributed Energy Resources (DERs) into the National Energy Market: Consumers’ Policy Perceptions.” (Co-investigator) 

2022-2023 - Mondo Power Ltd, “Project Edge Customer Insights: Additional Research Plan to Address Expanded Scope.” (Co-investigator)

2022-2023 - Australian Energy Market Operator (AEMO), “Project Edge Customer Insights Research.”  (Co-investigator)

2021-2022 - Mondo Power Ltd, “Edge Distributed Energy Resources Marketplace Trial.” (Co-investigator)

2022 - via Deakin Business School Faculty Research Grant Scheme, “Feedback on Feedback: Investigating the Effect of Review Ratings on Reviewers’ Subsequent Behaviours.” (Co-investigator)

2021 - Deakin Hycel, Deakin Energy, “Developing Social License for Hydrogen Fuel Technology in Regional Victoria.” (Co-investigator)

2020 – Deakin Business School Faculty Research Grant Scheme, “The Infringement of Others' Mobile Technology Usage on Consumers' Personal Space.” (Co-investigator)

2018 - Graduate Students’ Association Travel Award GRA Graduate Rice Scholarship

2015-2016 - School of Retailing Scholarship Award

2012-2016 - Alberta School of Business General Award

2013 - Queen Elizabeth II Doctoral Scholarship

2012 -  University of Alberta Doctoral Recruitment Award 

Selected Publications

Polonsky, Michael, Virginia Weber, Nichola Robertson, and Lucie Ozanne (2024). “A Framework of Foreseen and Unforeseen Harms in Transformative Service Systems,” Journal of Service Research (ABDC A*). DOI 10.1177/10946705241287833